Honest Content

An AI-powered social media feature that can help us fight against fake news and beauty stereotypes.

Concept

I have been reflecting on how we could use artificial intelligence in social media to fight against fake news and beauty stereotypes that guide us toward unrealistic perfectionism.

Honest Content is an exploration of how we can use design and emerging technology to add value to people's lives.

I was inspired by an old Adobe presentation from 2019, which said: "AI also can be used to detect which images were manipulated", you can watch it here:

#ProjectAboutFace: Adobe MAX 2019 (Sneak Peek) | Adobe Creative Cloud

This case study is based on Instagram but applies to other social networks like X, Facebook, Linkedin, the new Threads and even WhatsApp. Also applies to other contexts like ecommerce, advertising, news and search results.

First scenario

Inform users when an image has been manipulated in any proportion.

Second scenario

Inform users when an image is artificial.

Applied to the fake news context

Everyone knows one of the first fake news made with Generative AI because it had Pope Francis as their main character.

How Instagram manage fake news currently (2024)?

Let's pick the same Pope Francis case.